![]() Ultimately, placing this bet was my call to make and I got this wrong. Our market share in ecommerce is a lot higher than it is in retail, so this matters. Still growing steadily, but it wasn’t a meaningful 5-year leap ahead. What we see now is the mix reverting to roughly where pre-Covid data would have suggested it should be at this point. ![]() We couldn’t know for sure at the time, but we knew that if there was a chance that this was true, we would have to expand the company to match. Was this surge to be a temporary effect or a new normal? And so, given what we saw, we placed another bet: We bet that the channel mix - the share of dollars that travel through ecommerce rather than physical retail - would permanently leap ahead by 5 or even 10 years. Before the pandemic, ecommerce growth had been steady and predictable. Shopify has always been a company that makes the big strategic bets our merchants demand of us - this is how we succeed. It was hard, but we know for a fact that more merchants’ businesses survived the pandemic because of the work we did in this time and that’s exactly what our mission is about. To help merchants, we threw away our roadmaps and shipped everything that could possibly be helpful. When the Covid pandemic set in, almost all retail shifted online because of shelter-in-place orders. I’ll share as many details as I can about how we got here and, for those that are leaving, what will happen next. It will be even harder for those leaving today. Emails will go out in the next few minutes that will clarify if your role was affected those impacted will then have a meeting with a lead in their team.įor a company like ours this news will be difficult to digest. Most of the impacted roles are in recruiting, support, and sales, and across the company we’re also eliminating over-specialized and duplicate roles, as well as some groups that were convenient to have but too far removed from building products. Shopify has to go through a reduction in workforce that will see about 10% leave by the end of the day. Being on a journey, surrounded by great teammates, doing difficult things is what it's all about.Īll this makes this email so much harder to write: the next part of the journey will involve fewer teammates than we have picked up along the way. Those lines of code started a company and sent it on a fascinating journey full of wonder, toil, success, failure, ambition, and above all else comradery. I’m sitting down to write this email not far from where I once sat down to write the first few lines of code for Shopify itself.
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